Nike Strength already puts the Swoosh on weights, benches and racks. Next comes the Jumpman. In a September 15 announcement, Jordan Brand introduced Jordan Strength, a collection scheduled to reach NikeStrength.com and participating Dick’s Sporting Goods stores on October 13, 2026.
The businesses share an operator. Dimension 6 Fitness runs the Nike Strength storefront as an authorized Nike licensee; it also develops and markets equipment under the Jordan brand. For people familiar with Nike Strength, that is the direct connection behind the new collection.
The lineup includes dumbbells, kettlebells, barbells, interlocking bumper plates, an adjustable bench and a half rack with integrated storage. A soft plyometric box takes its form from Jordan shoe boxes. Black, red and cement finishes, Elephant Print accents and Jumpman branding carry the visual identity across the equipment.
This is an announced release, with availability still ahead. The launch announcement does not provide pricing or independent performance testing.