Peloton
The content machine that gets people to actually do cardio.
What they're known for
Bike+ and Tread — hardware as the delivery system for the best class library in home fitness.
Peloton's real product was never the bike. The Bike+ — rotating HD touchscreen, automatic resistance changes during class — and the belt-driven Tread are delivery systems for the deepest live and on-demand class library in home fitness, which is the thing that actually gets people on the machine at 6am.
The honest framing: Peloton sells adherence. The hardware is excellent and the classes are the reason it gets used, and consistency beats optimization in cardio every single time. For self-directed athletes the subscription is dead weight; for everyone else it's the feature.
In the directory
2 products
Cross Training Bike+
$2,695
Connected indoor cycling bike with 24" rotating HD touchscreen, auto-resistance adjustment during classes, and Apple GymKit integration. The benchmark for live and on-demand cycling.
Tread
$2,995
Peloton's belt-driven home treadmill with a 23.8" HD touchscreen, 12.5 mph top speed, 12.5% incline range, and the full Peloton class library built in. Quieter than a commercial deck thanks to the slat-belt construction, with a smaller footprint than the Tread+. Most useful for the use case it isn't marketed for — incline rucking under a weight vest. As a rucking platform, the Tread is best-in-class for residential use: stable belt at low speeds, steep incline, and a screen that lets you queue a class without paying attention to it.
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