Company Profile·strength

Nike Strength

The swoosh enters the garage gym, credibly.

Visit nikestrength.com
LocationBeaverton, OR
Range$46–$690
In the directory3 products
Equipment

What they're known for

Recycled-rubber bumpers, a 190,000 PSI barbell, and a 28-position bench — Nike's first serious gym hardware.

Nike Strength arrived with skepticism pre-installed — apparel brands making barbells usually ends in merch. The spec sheets answer it: the Shield Barbell runs a 190,000 PSI Cerakote-coated shaft with four premium bushings at $365, the Grind bumper plates are at least 30% recycled Nike rubber and drop-tested for Olympic lifting, and the adjustable bench offers 28 position combinations with a 1,000-pound flat rating.

This is real equipment priced into the mid-tier, not a logo tax. The interesting move is the Grind plates — recycled material in a category obsessed with virgin rubber — which gives the catalog an identity beyond the swoosh.

In the directory

3 products

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