Company Profile·sleep

WHOOP

Continuous recovery and strain tracking built around screenless wearables, sleep need, circadian planning, and behavior feedback.

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LocationBoston, MA
ServesInternational membership and device availability
Founded2012
In the directory1 product
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What they're known for

A performance platform that turns sleep, HRV, resting heart rate, strain, and daily habits into an ongoing recovery model rather than a one-night sleep score.

WHOOP continuously tracks cardiovascular and movement signals to estimate Sleep Performance, Recovery, Strain, sleep stages, and sleep need. Its Sleep Planner incorporates recent sleep, naps, strain, circadian rhythm, and user goals to recommend bedtime and wake timing, while the Journal lets members compare recurring behaviors against later recovery outcomes. The system is designed around subscription software and a screenless wearable, so the value lies less in the hardware than in longitudinal interpretation and behavior feedback.

In the directory

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