Loftie
The alarm clock rebuilt to evict your phone.
What they're known for
A two-phase alarm, wind-down content, and a nightlight — the bedside case for leaving the phone outside.
Loftie makes one argument well: the phone has to leave the bedroom, and something competent has to replace it. The Loftie Clock is that replacement — a two-phase alarm that wakes you gently then confirms, plus sound baths, sleep stories, white noise, and a nightlight, in an object that looks intentional on a nightstand. The Lamp adds sunset-dimming, circadian-friendly light.
The two-phase alarm is the detail people end up evangelizing: a soft first tone lets you surface gradually before a second confirms you're up, which beats any phone alarm's blunt panic. Cheaper than a new mattress, and for phone-in-bed scrollers, plausibly higher-leverage.
Notable products
We haven't catalogued their full line in the directory yet. These are the entries worth knowing.
- Catalog entry
Loftie Clock
Two-phase alarm clock with wind-down content and white noise
- Catalog entry
Loftie Lamp
Circadian bedside lamp with sunset dimming and sunrise wake
Is this your company?
Claim this profile to verify the facts and tell the story your way. Free.
More in sleep
Compound is an independent editorial directory and is not affiliated with this company unless stated.