Media Kit — 2025
The editorial resource for people building high-performance homes.
compound.directory
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01 — About
compound.directory is the editorial resource for people building high-performance homes — recovery rooms, home gyms, sleep optimization, cold/heat therapy, and the technology that runs all of it.
We curate the best products, build out real spaces, and publish the protocols that tie everything together. Think of us as the index for the person who cares as much about their home environment as their training program.
Launched Q1 2025. Seven categories: Air, Light, Water, Recovery, Strength, Sleep, and Outdoor. Every product is editorially vetted — we don't list everything, just what's worth building with.
Featured Category
Recovery
02 — Audience
They don't browse — they buy. High household income, performance-oriented, early adopters who research before they spend.
Psychographics
03 — Traction
Launched Q1 2025 and growing steadily. These aren't passive readers — they're actively researching purchases of $500–$10,000+.
Featured Category
Sleep
04 — Coverage
Products earn their spot. Every piece of content serves the reader, not the brand.
In-depth, spec-driven reviews with real photography. Every product in the directory gets a permanent, searchable listing.
Category-level editorial guides — the best cold plunge for your garage, the ideal lighting stack for circadian health.
Full room breakdowns: what's in the build, why each piece was chosen, total cost, and the protocol that ties it together.
Step-by-step routines pairing products with practice — morning light protocols, recovery stacks, sleep optimization flows.
05 — Brands Featured
Products from these brands appear in the directory. Inclusion is editorial — every product is vetted before it's listed.
Featured Category
Strength
06 — Partnerships
We keep it simple. Pick the format that fits your brand and budget.
We test your product and publish an honest, in-depth review. Includes photography, spec breakdown, and permanent directory listing.
A dedicated brand feature or build guide highlighting your product in context — how it fits into a high-performance home.
Tracked affiliate links across all relevant pages. Performance-based — you only pay for conversions.
Placement in our weekly newsletter or on-site positioning. Direct access to our most engaged readers.
07 — Contact
Interested in a partnership or have a product that belongs in the directory? One email. That's it.
Paxton Sedler, Founder